April 13, 2024


RAWALPINDI: Waiters ready shawarma platters contained in the bustling kitchen whereas keen prospects waited to gather their orders within the eating room exterior, surrounded by the aroma of skewered meat and spicy rice. 


That is the scene on the “Manjoo” quick meals chain, arrange 4 years in the past in Rawalpindi by two Pakistani brothers who grew up in Saudi Arabia and opened the restaurant’s first department within the Kingdom in 2009.


A few of the well-liked dishes on the menu are shawarmas, seasoned meat and condiments served on pita bread, a meat and spicy rice dish known as mandi and fatayer, that are small, triangular-shaped pastries full of spinach, cheese, meat, or a mix.


Sheikh Tahir, one of many brothers who arrange the Rawalpindi department, mentioned his household moved to Saudi Arabia earlier than he was born and arrange numerous companies there, together with car showrooms and cell phone outlets.


“We had different companies there [in Saudi Arabia] however [younger generation] at all times wished to open a restaurant,” Tahir informed Arab Information. 


That dream materialized in 2009 when the household opened its first Manjoo department in Madinah. 


One department grew to 5 throughout Saudi Arabia, earlier than the household determined to open a department and a meals truck in Pakistan.


However what does Manjoo imply and why this identify particularly?


“Manjoo means mango in Arabic,” Tahir defined, saying Saudi mangoes have been cherished fruits out there all year long.


“In 2009, earlier than we opened the restaurant, we randomly selected this identify, and it rapidly gained fame.” 


Tahir’s household was skeptical at first whether or not a restaurant that supplied meals from the Center East can be successful in Pakistan. However the response from prospects had been “overwhelming,” the proprietor mentioned, which he credited to a rising style for Center Jap delicacies in Pakistan.


“Earlier, folks in Pakistan weren’t acquainted to Arab meals however now many such eating places have opened up,” Tahir mentioned.


“And this meals is preferred by the folks as a result of it’s mild and has only a few spices.”


To make sure the restaurant doesn’t lose its genuine style, Tahir even brings in cooks from Saudi Arabia. And the purchasers like it. 


“I come right here not less than twice every week,” buyer Ali Fayaz informed Arab Information. “Having spent plenty of time in Saudi Arabia and different Arab international locations, my style buds are accustomed to their delicacies.”


One other buyer Syed Noman Sarwar praised the restaurant, which his household had been visiting for over three years, for sustaining consistency in style and high quality. 


“I’ve tried KFC, McDonald’s,” he mentioned, “however nothing compares to the style of Manjoo.”