December 2, 2023

Article content material

A Twitter put up from new mum Kylie Jenner slamming Snapchat has been credited with wiping $1.3 billion from the social media app’s market worth.

The Preserving Up with the Kardashians star, whose profile was beforehand named among the many prime 10 most-viewed accounts on Snapchat, took to Twitter late on Wednesday to specific her disapproval of the app’s current redesign, which has been broadly criticized by followers and tech specialists alike for making it appear much less user-friendly.

“sooo does anybody else not open Snapchat anymore? Or is it simply me…,” she requested her 24.5 million followers. “ugh that is so unhappy (sic).”

“nonetheless love you tho snap…,” she later added, calling it “my old flame.”

Article content material

Her tweets prompted a whole lot of replies from followers, with one posting, “if Kylie the snap queen don’t prefer it then there’s OBVIOUSLY one thing improper with the replace (sic),” and one other recommended Kylie make use of rival app Instagram’s Story characteristic, writing, “then you definitely may be the queen of instastory now.”

Many urged the 20-year-old to take up the problem instantly with firm co-founder Evan Spiegel, who’s married to mannequin Miranda Kerr, however it seems the harm has already been finished as inventory market shares for Snapchat’s guardian firm, Snap Inc., plunged by 7.2% on Thursday.

Evan Spiegel and Miranda Kerr attend The Broad and Louis Vuitton’s celebration of Jasper Johns: “One thing Resembling Reality” at The Broad on February 8, 2018 in Los Angeles, California. (Emma McIntyre/Getty Photos)

Kylie, who even fronted a Snapchat companion present for her Lifetime of Kylie actuality sequence final yr, solely not too long ago returned to her social networking websites after holding a low profile within the lead-up to the beginning of her daughter Stormi, along with her rapper boyfriend Travis Scott, earlier this month.